7 Comments
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Sophie Gold's avatar

There is something very refreshing about this post, a self awareness that most legacy brands won't cop to. The assumption that relevance is inherited is quietly killing a lot of institutions. I LOVE AD AGE!!! WELCOME TO SUBSTACK.

Ad Age's avatar

❤️ we’re Sophie Gold fans in this house, so it means a lot :)

Sophie Gold's avatar

🥹🥹🥹

della's avatar

This part.... Being known before you’re needed isn’t a given anymore. It’s something you have to actively build.

SEYI's avatar

Love the honesty in this! I agree, relevancy is key to navigating the new age of media and advertising, looking forward to reading your upcoming posts. Welcome!

Ad Age's avatar

Thank you ❤️

Burny Peter's avatar

“Being known even before when you are needed” – a nice succinct of the situation. Please go through this piece on a venture which was simplified by an AI tool - https://substack.com/@uxlivinglab/p-193230601